Whats hot around the globe: Insights on Growth in Household Products
This is the latest in ACNielsen’s series of reports on the fastest-growing product areas and the underlying drivers of category growth around the world. This edition focuses on Household Products – categories that contain products used around the home to keep it clean and running smoothly.

Does One Brand Strategy Fit All Channels?
Broadening distribution channels has long been seen as a way to
increase the sales of categories and brands. This is particularly true in
categories that rely heavily on impulse purchases – if you can range in
additional channels, you increase your chances of converting that
store’s traffic into buyers of your brand.

Tomorrow is a new consumer! Who is the future Asian consumer?

The world is looking intensely at Asia today. Not for its spirituality or its exotic cuisines, but as a critical contribution to the sustenance of its core economic superiority. Having reached a “launching pad” level of economic growth, and with its very large young populations, Asia is moving rapidly towards becoming not only the world’s largest producer and consumer, but also  the largest productive workforce.

Consumer Insights into Globalisation: Half the worlds consumers buy into globalisation

Globalization has also created a world of job opportunities. Over half of Latin Americans and consumers in Asia Pacific believe that more global business in their markets brings greater job opportunities and better working lives - The ACNielsen Global Online Survey, the largest survey of its kind, is conducted to gauge consumers’ attitudes and opinions towards a variety of topical issues.