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26th June 2009 CDMA operators' data network performance has a distinct edge over GSM operators'
 
23rd June 2009 India more lenient towards media's coverage of economic downturn
 
9th June 2009 Information Technology remains the sector of choice for Engineering Graduates: Nielsen Campus Track T- Schools
 
26th May 2009 Expectations increasing from Indian corporates on CSR: Nielsen India Corporate Image Monitor 2008
 
12th May 2009 Recession finally takes its toll on Consumer Confidence in India: Nielsen Consumer Confidence Survey
 
6th May 2009 Continued Supermarket & Hypermarket expansion leading to increasingly competitive Indian Retail environment: Nielsen ShopperTrends
 
21st April 2009 Network Quality an important driver for Indian consumers in choice of mobile phone operator
 

5th February 2009 Nielsen launches my.spaceman software globally

 

4th February 2009 The Nielsen Company opens its second BASES office in India, in the national capital of Delhi

 

2nd February 2009 A majority of Indians struggle with their weight

 

15th January 2009 Life Insurance is the most preferred investment option by Indians

 

13th January 2009 Consumer Confidence in India tops the world. yet at an all time low for last three years

 

26th December 2008 Indians fast catching up with developed economies in their multi-media consumption

 

15th December 2008 FMCG, the industry of choice for management graduates post global financial meltdown

 

11th December 2008 Internet presence essential for destination marketers as more Indians source travel information online

 

11th November 2008 Nielsen and WPP to swap assets

 

13th October 2008 Nielsen introduces a new yardstick for Mobile Network Quality in India, the first outside of North America

 

7th October 2008 Indian consumers make for conservative investors, prefering Saving Accounts & Life Insurance over other ventures: Nielsen

 

22nd September 2008 The Nielsen Company names Christophe Cambournac President of Nielsen Asia, Pacific and India

 

18th September 2008 Asian countries the most popular destinations for Indian travellers

 

14th August 2008 Entertainment drives mobile internet growth in BRIC countries

 

11th August 2008 More than half of Indian consumers look at Nutrition Labels on Food Packaging

 

28th July 2008 Mutual Funds gaining in popularity for Indian investors: Nielsen

 

24th July 2008 Nielsen and PATA join forces to launch the first ever Indian Outbound Travel Monitor

 

7th July 2008 Work/Life Balance overtakes concern about Economy for Indians: Nielsen

24th June 2008 Consumer Confidence drops by 11 points in India, but optimism still rides high

3rd June 2008 Nielsen and Coca-Cola sign global contract

28th May 2008 Information Technology still the Sector of Choice for engineering graduates: Nielsen

19th May 2008 India's Modern Trade expanding in tandem with shopper demand: Nielsen

10th April 2008 Nielsen appoints Global Head of Customized Research

3rd April 2008 Friendship, the number one attraction of Social Networking sites: Nielsen

26th March 2008 India, amongst the top three Most Brand Conscious countries in the world: Nielsen

13th February 2008 How green is our consumer?

1st February 2008 Internet the new pit stop for Indian shoppers

29th January 2008 A marginal drop in Consumer Confidence in India, but that is not going to deter the ever optimistic Indians

8th January 2008 "Good Value for Money", the number 1 influencer of Grocery Store Choice in India

 
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Trends & Insights

  World's retail Giants focus China growth plans on M&A's : China
The world's major retailers, facing reports that the China market is becoming saturated, are increasingly turning to mergers and acquisitions to advance their expansion plans.

 

Whats hot around the globe: Insights on Growth in Household Products
This is the latest in ACNielsen’s series of reports on the fastest-growing product areas and the underlying drivers of category growth around the world. This edition focuses on Household Products – categories that contain products used around the home to keep it clean and running smoothly.

 

Does One Brand Strategy Fit All Channels?
Broadening distribution channels has long been seen as a way to
increase the sales of categories and brands. This is particularly true in
categories that rely heavily on impulse purchases – if you can range in
additional channels, you increase your chances of converting that
store’s traffic into buyers of your brand.

 

Tomorrow is a new consumer! Who is the future Asian consumer?

The world is looking intensely at Asia today. Not for its spirituality or its exotic cuisines, but as a critical contribution to the sustenance of its core economic superiority. Having reached a “launching pad” level of economic growth, and with its very large young populations, Asia is moving rapidly towards becoming not only the world’s largest producer and consumer, but also  the largest productive workforce.

 

Consumer Insights into Globalisation: Half the worlds consumers buy into globalisation

Globalization has also created a world of job opportunities. Over half of Latin Americans and consumers in Asia Pacific believe that more global business in their markets brings greater job opportunities and better working lives - The ACNielsen Global Online Survey, the largest survey of its kind, is conducted to gauge consumers’ attitudes and opinions towards a variety of topical issues.

     
More Trends & Insights
 



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