Trends
& Insights
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3rd Quarter, 2009 Global COnsumer Confidence, Concerns, and Spending
Consumer confidence is on the rebound as consumers start thinking beyond recession, with the global Consumer Confidence Index increasing nine points in the 3rd quarter |
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2nd Quarter, 2009 Global Consumer Confidence, Concerns, and Spending
Nielsen sees consumers grow more confident of an economic recovery with Global Consumer Confidence Index increasing five points in 2nd quarter 2009. |
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1st Half, 2009 Global COnsumer Confidence, Concerns, and Spending
Nielsen sees consumer confidence plummet in Emerging Markets, with Russia, UAE and Brazil suffering largest declines in past six months.
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The Global Online Media Landscape
Around the globe online population is looking more and more like the overall population and in few years online access will have moved from being a luxury or something cool, to an essential, basic requirement. This report presents an overview of audience measurement, video, social media, mobile, online advertising and e-commerce trends worldwide,exploring the scope that this platform has to offer.
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Trust, Value, and Engagement in Advertising
Consumer trust in advertising has risen since the previous survey which was conducted in 2007. Consumers continue to trust the opinions of other consumers (either people they know or consumer opinions posted online) more than paid advertising, including online, outdoor, print, radio, TV and theatrical channels.
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Consumers and Happiness
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer’s lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer’s spirits and confidence.
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Nielsen Economic Current
The Nielsen Economic Current (NEC) is a regularly published study that tracks key consumer and retailing trends on a global basis. This unique offering from Nielsen ranks GDP leading countries by tapping into key consumer trend data from Nielsen’s consumer practice, as well as a set of economic data including employment and inflation to create a concise overview, giving Nielsen’s global clients a tool to aid in their business planning. The NEC scorecard tracks baseline indicators over time showing which countries are growing or declining, as well as a quick assessment of where we are and where we are headed.
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