The ACNielsen | Market Information Digest (MID) is a crucial reference tool for companies interested in Consumer Goods market. It provides immediate access to valuable information on a wide range of product categories.

MID 2006 combines data from the most comprehensive primary and secondary data sources on India’s consumer landscape to offer a clear snapshot of 78 major product categories in terms of retail sales, media spends along with country background in terms economic, industry and demographic information.

Key Benefit

Drawing upon India’s only database on the Indian retail market for branded FMCG and Durable goods, the ACNielsen MID 2006, provides subscribers an insightful tool to analyze market potential for a host of categories in the context of the Indian consumers’ media habits and brand preferences.

Application

MID is used extensively by consumer goods marketers, distributors, advertising and media professionals to aid their marketing plans. Questions that can addressed by MID include -

• Which categories should I consider entering? Which categories are showing above average growth? Which segments and manufacturers are driving this growth?

• Which manufacturer could be a take-over target? Who are the fastest growing manufacturers? What is the size of their business?

• Which manufacturers do I need to target as a local publisher / broadcaster?

Are there strong local players? What are their brand sales? Who are their competitors?

Features

Market Information Digest is brought out on a yearly basis in an easy to use CD format.

It includes the following -

Categories covered in Market Information Digest 2006 include:

Non-FMCG: Consumer Durables

FMCG: Food & Beverages, Baby Care Products, Fabric & Home Care Products, Personal Care, Lighting Products, Contraceptives, OTC